If there's one thing this country is really great at, it's coming up with clever new ways to take what is a completely normal product, apply a bit of subtle psychological manipulation, convince people that it's something special, and sell it at a jacked up price.
I'm talking here about Mexican Coke, and I do so not without a hint of irony, because I myself am a firm believer in its superiority over regular old American Coke. I mean, how could it not be better? Real sugar instead of corn syrup. Glass bottle instead of aluminum or plastic. The cachet of seeing the words refresco and no retornableprinted instead of plain old pedestrian "refreshing."
But here's the thing. More than once in the past, I've discovered that the brain has a powerful effect on the taste buds. Free-range eggs taste better? Nope. Darker colored eggs taste better. Is New York pizza better when made with New York tap water? Nope. At least my panel of experts couldn't tell the difference. I've done tests where I've fed an entire room full of people two batches of identical carrots, labeling one as organic and the other as conventional. Unsurprisingly, they unanimously pick the carrots labeled organic as superior in flavor every single time, even when they are two halves of the same carrot.
Is it possible, however unlikely, that somehow we—the cult of Mexican Coke lovers—are all being hoodwinked? Does Mexican Coke really taste better? This week, we're gonna find out.
We put huge lines of real Mexican Coke out on the table and snorted until our fucking heads exploded man, and let me tell you, that shit is wild.
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